Exploring Every Terrain: Taiwan Excellence to Showcase Outdoor Industry Pioneers at the Outdoor Retailer Summer 2021

2021年08月12日 AM04:01


TAIPEI, Taiwan

Taiwan External Trade Development Council (TAITRA), Taiwan’s leading trade promotion organization, is set to exhibit a multitude of innovative outdoor products, coming straight from Taiwan’s industry-leading brands, at the Outdoor Retailer Summer 2021. TAITRA will showcase 10 Taiwan Excellence award-winners featuring innovative products for cycling, camping, triathlons, hiking and travel.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210811005789/en/

TAITRA Showcases 10 Taiwan Excellence Award-Winners Featuring Innovative Products For Cycling, Camping, Triathlons, Hiking, And Travel At Outdoor Retailer Summer 2021. (Graphic: Business Wire)

TAITRA Showcases 10 Taiwan Excellence Award-Winners Featuring Innovative Products For Cycling, Camping, Triathlons, Hiking, And Travel At Outdoor Retailer Summer 2021. (Graphic: Business Wire)

In the wake of a rise in consumer sporting goods demand in the post-pandemic era, these Taiwanese outdoor sporting goods manufacturers and brands are committed to producing sustainable and eco-friendly products. At the Outdoor Retailer Summer Tradeshow, these brands hope to secure closer collaborations with potential partners from around the world.

Taiwan is known worldwide as the “Bicycle Kingdom” and the brands here are strongly influenced by the market and focus on innovating and investing to maintain their top spot in the industry.

  • KMC, the market’s leading chain manufacturer, focuses on its e-Bike solution. It utilizes the “Shield Tech” enhanced pin power to 450kgf and the unique chainring tooth profile design is a perfect match to the roller resulting in it becoming sturdy and highly efficient with an improved life span for long distance riding.
  • KENDA, a global leader in the tire market, is presenting its AGC Series Tire- K1241 Pinner, a brand-new dry condition gravity tire. Exclusively developed in close partnership with Aaron Gwin, the Pinner was designed for World Cup tracks like Leogang and Lenzerheide to stand firm against its toughest competitors. With remarkable cornering predictability, extremely high-puncture protection and AGC or ATC casing, the Pinner is an excellent choice for gravity racers and trail riders alike.
  • AROFLY, a global 40-year sporting goods veteran, is showcasing its LINK A1 Cycling Power Meter. It is compatible with all GPS bike computers and transmits data straight to the Cloud. In addition to being technologically advanced, the power meter is affordable and easy to install.
  • Makalot, the leading garment manufacturer, is introducing its Smart cycling jerseys equipped with three innovative features. The integrated ECG heartrate function eliminates the need to wear a smart watch or chest straps and its electrical stimulation modules on the back reduce long-term tension in the lower back muscles. Its temperature control feature makes for a comfortable riding experience when combined with a smart wearable at the back neck of the jersey.

These Taiwanese brands are committed to improving life quality and experiences and are anticipating to partner with international buyers to bring their innovations to global markets. In addition to the cycling products, TAITRA brands are showing a variety of travel related products.

  • MiTAC Digital Technology, an innovator in automotive electronics, presents its Mio MiVue M760D, a sleek, lightweight, and waterproof rider camera. Accompanied by MiVue M760D, the rider’s journey will be captured in Full HD 1080p and with Sony’s high-quality STARVIS™ sensor. It is ideal for riders looking to capture stunning imagery even in low-light conditions and recording every minute detail while on the road.
  • Ju Tian, expert manufacturer of special plant fiber dinnerware, unveils its Plant Fiber Sustainable Bottle, which is produced from using compostable materials such as recycled sugar cane bagasse and coffee grounds. The bottle comes with natural and distinctive colors that are found in plant fibers. The water bottle is easily compostable and finally degrades into H2O, CO2 and other nutrients.
  • Vago is a utility product specially designed for storage purposes. It makes travelling and storing convenient by reducing luggage; it can also vacuum food by saving up to 50% of the space! VAGO is handy (weighing only 77g or 0.16lbs and just 7 cm or 2.7 inches long) and uses a Micro USB connector to import power, freeing it from the voltage requirements of any country. The vacuum bag is made of three unique compound materials, boasting a sturdy build for repeated usage.
  • BenQ Materials, which focuses on materials science and membranes technology, demos its 3-layer fabric OD892 which combines the Xpore membrane technology and 100% recycled Polyester on both the outer and lining layers. The ribstop design amplifies the strength and durability of this 30D fabric to prolong the lifespan of outdoor apparel. The water column is up to 15k (JIS L1092) and breathability is up to 10k (JIS L1099 A1). The Xpore membrane is an eco-friendly solution to provide waterproof and breathable protection. The whole manufacturing process of this membrane is completely solvent and PFCs-free, minimizing adverse environmental impacts.
  • FECA, a magic suction cup brand, introduces its Canopy suction cups which are portable and convenient to carry and store. It can hold up to 20kgs (or 45lbs) per suction cup, resists temperatures from 70 to -10C and is 100% waterproof so moisture will not affect its adsorption. It can be attached on non-porous and smooth surfaces and can be used for outdoor activities like camping, hiking and picnics.
  • SAEKO, the noteworthy goggles designer and manufacturers, displays its Carina Swimming Goggles with a delicate and streamlined design. It fits a variety of face shapes with five different sized nose clips and Ultrafast quick fit rear buckle system (US Patent). Users can easily put Carina on, then do freestyle, butterfly, or backstroke – swimmingly and in style!

Click here to learn more about Taiwan Excellence. To know more about these award-winners, please visit: https://taiwanexcellence.pse.is/3makpc

View source version on businesswire.com: https://www.businesswire.com/news/home/20210811005789/en/


Mark Wu

Executive Director of TAITRA’s Strategic Marketing Department

+886-2-2725-5200 #1300



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