NEW YORK
The Chinese company Qinghai Spring Medicinal Resources Technology Co., Ltd (Qinghai Spring, 600381.SH) has recently announced that its invention patent application – “Use of Composition of Alcohol and Cooling Agent in Regulating Sexual Function, Protecting Cardiovascular and Cerebrovascular System, Promoting Hepatocyte Regeneration, Fighting Against Tumor, and Improving Immunity and Sleep Quality” – has been published on the World Intellectual Property Organization (WIPO) on December 8, 2022. The invention has been applied in Qinghai Spring’s owned Chinese Baijiu brand – Tinghua.
According to the patent application, the invention uses the alcohol-making technique to obtain a specific composition to activate the parasympathetic pathway and restore the overexcited sympathetic nerves, thereby reducing alcohol damage and producing multiple beneficial effects. The way of balancing the autonomic nervous system to reduce alcohol damage systematically – just as a person can boost their immune system to fight viruses – reveals a logical basis to improve the disharmonious relationship between alcohol and people, as well as to reshape the values of distilled spirits in the world.
In ten thousand years since man began brewing beer on the Mesopotamian plains, the human-alcohol relationship has been one of “love and hate.” Alcohol is a source of inspiration, pleasure, and courage against life’s hardships, but in the meantime related to disease and harm. Modern medical research has also identified many problems associated with excessive alcohol consumption; even moderate drinking has been questioned, with claims that a single drop can be harmful.
Some industry experts believe that this invention of TingHua liquor aims to reduce the harms and improve the benefits of alcohol drinking; it can bring revolutionary breakthroughs to the world’s distilled spirits’ underlying logic and direction of technical development, leading people towards a new relationship of harmony with alcohol. Significant changes may happen to consumers’ perceptions, value judgments, and attitudes towards alcoholic beverages and to the industry’s market valuation logic!
About Qinghai Spring Medicinal Resources Technology Co., Ltd, China:
Adhering to the concept of “delivering care with more valuable products and creating human-nature harmony with wisdom,” Qinghai Spring focuses on the comprehensive health sector and the drink and beverages sector, endeavors to create new value for traditional industry through innovative technology, and continuously provides consumers with high-quality, safe and healthy products.
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