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BOULDER, Colo.

First Bourn, a select and growing group of top endurance sports veterans and private investors launching a global network of world-class training destination villages for elite and aspiring endurance athletes, today announces 5X Ironman and 70.3 World Champion Craig Alexander has joined their team to serve on Board of Directors and as Chief Experience Architect. With many destinations supporting higher altitude training, we are focused on providing athletes the experience, accommodations and support needed to be successful in achieving a wide array of goals. First Bourn is fueling the multi-sport and endurance market and helping athletes improve and perfect individual performance – no matter what the level of fitness.

“First Bourn has demonstrated unprecedented leadership in endurance sports,” says 5X Ironman World Champion Craig Alexander. “I am honored to be a part of such a talented team and look forward to helping design real-world training sessions and experiences in some of the best training destinations in the world. This has been a long-time vision of some very key people on my management team, so it’s quite fulfilling to see it taking shape.”

First Bourn is becoming a widely recognized network of world-class training destinations for endurance athletes and general fitness and health enthusiasts. Our focus on continuous improvement goes beyond just ourselves, but to each and every community we’ll inhabit.

“There is strong enthusiasm around the initial First Bourn property sites,” says co-creator Michael Foschetti. “Asheville, Boulder, Tucson, Bend – these are all well-established training grounds for many serious, local athletes yet have so much potential to offer more specific experiences for those who like to incorporate health, fitness and structured training into their travels. It’s been very promising to receive so much interest already from those who believe in our vision.”

For videos on the experience, see: www.firstbourn.com/experience/training

About First Bourn

First Bourn, a select and growing group of top endurance sports veterans and private investors, is launching a worldwide network of destination training experiences for endurance athletes. Planned locations, many at altitude, include Boulder, Colorado; Asheville, North Carolina; Tucson, Arizona; Bend, Oregon; Charlottesville, Virginia; Upstate, New York; Eastern Shore, Maryland; and Sydney NSW Australia, among others. Each location will be constructed on beautiful mountain ridges or large farm homesteads and will include custom, high-end accommodations and key amenities focused on delivering a best-in-class training experience for this audience.

About Craig Alexander

5X Ironman and 70.3 World Champion, Craig Alexander is one of the most recognized endurance athletes in the world. Despite his record, you are unlikely to find a more humble athlete than “Crowie”. Universally admired and respected by the global athletic community, his down to earth approach and generous nature belie in the intensity of his athletic drive. Founder and owner of Sansego, a performance coaching company, Crowie is always looking for ways to give back to the people and sport he loves.