医療従事者の為の最新医療ニュースや様々な情報・ツールを提供する医療総合サイト

Kiwi Investors Help Launch Global Digital Health Company

2016年07月19日 AM06:00
このエントリーをはてなブックマークに追加


 

HAMILTON, New Zealand

A network of New Zealand angel investors has helped launch iPug, a digital health company that is transforming the way research and public health campaigns are delivered, into the US market at the BIO International Convention in San Francisco.

The investors, led by Hamilton-based property developer and investor, Zane Beckett, have provided seed capital and Series A funding, playing a significant role in the early-stage development of the company.

According to Beckett, iPug was a natural choice. “Digital health is hot at the moment,” he said. “iPug has a clear path to market, amazing partners and customers, and impressive technology.”

iPug, an Australian company now based in San Francisco, uses its gamified, reward-based communications platform to deliver individualised public health campaigns, and recruit and engage participants in research studies and clinical trials. The mobile-friendly technology delivers the right message, at the right time, on the right device with the right reward incentive. This type of engagement has proven to save time, money and has a higher success rate in influencing behavior as it relates to public health.

Speaking on the emergence of digital health technology in the US and the opportunity for iPug, Steve Huff, CEO and Co-Founder of iPug, said it was an exciting time to be in digital health.

“Digital health funding is up, with over $900m in investment in Q1 of this year. This represents a 50% year-on-year growth from the same time last year. We have been pleased with our funding support from New Zealand investors.”

After successfully launching in Australia and most notably developing the injury prevention app Cool Runnings for the Center for Children’s Burns and Trauma Research, University of Queensland, iPug sees tremendous opportunity in the US to reduce public health costs, effectively scale and deliver measurable results for public health campaigns.

For media inquiries, please contact: press@ipug.co

About iPug:

iPug is the world’s first mobile-friendly platform that transforms the way research is conducted and how public health campaigns are delivered through gamification.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160718005398/en/

CONTACT

for iPug
Priya Ghandikota
press@ipug.co

Related Posts Plugin for WordPress, Blogger...
 

同じカテゴリーの記事 

  • Dompé用于治疗中度或重度神经营养性角膜炎成人患者的Oxervate®(Cenegermin滴眼液)获得欧盟CHMP肯定意见
  • SCIEX Sponsored Award Recognizes Notable Contributions to Electrodriven Separations
  • LMDのV-Sensorがインドでバイタルサインを測定
  • オクタファルマ、薬物動態に基づくNuwiq®個別化予防療法(NuPreviq法)に関する新しい臨床データの発表により、血友病A患者への強いコミットメントを浮き彫りに
  • ハーバライフ・ニュートリション、健康的でアクティブな生活を促すリーダーとなれるよう、東南アジアのメンバーを鼓舞