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Asken Diet, the leading Japanese diet and health app is now available as a free download in Canada bringing the service’s powerful dietitian artificial intelligence (AI) to the Google Play and iOS app stores. Asken Diet was initially launched in September of 2013 as a paid app in Japan by WIT Co., Ltd. The English version of the diet app, first launching in Canada, is managed by newly formed subsidiary Asken Inc. based out of California.

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[Asken Diet screen shots] Dietitian’s advice (Graphic: Business Wire)

Powered by more than 1 million registered users in Japan, Asken Diet stands out in the field of diet and health apps with concrete and succinct daily dietary advice customized to the user needs and goals. Asken Diet’s value is apparent immediately after users easily log their meals and snacks throughout the day. The app is more than simply counting calories, instead focusing on more than 15 various nutrients across 7 food groups. The food logging system uses the United States Department of Agriculture (USDA) “MyPlate” database allowing users to search, find and log their food from 60,000+ food items with Asken Diet. Users can also track exercise and be part of a growing community all working towards a healthier lifestyle based on the daily dietitian-backed advice, historical data and community encouragement that only the Asken Diet app on Android and iPhones can provide.

Of the company’s new North American expansion and the launch on the Google Play app store and the iOS app store, Asken Division Manager of Marketing Mike Staffa said “Launching in North America has always been the goal of Asken. The entire team is proud to bring our service’s diet advice platform to the iOS and Android, starting with Canada. We look forward to continue to support our growing community along their diet journey.”

About Asken Inc.

Founded on September 1^st, 2016 by parent company WIT Co., Ltd., Asken Inc.’s mission is to support its users in North America “be the best you”. This is done through the app’s daily advice carefully tailored to each user’s dietary needs. The Japanese version of the app has over 1 million registered users giving newly formed Asken Inc. a significant amount of learnings which allows the company to adjust and improve the app to best meet the needs of its new North American community of users.

View source version on businesswire.com: http://www.businesswire.com/news/home/20161202005182/en/