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BOSTON

The Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) will be setting up its highly-acclaimed Japan Pavilion at the upcoming International Boston Seafood Show 2013 (IBSS), North America’s largest seafood trade event, to be held from March 10-12, 2013 at the Boston Convention & Exhibition Center.

The Japan Pavilion will showcase the latest seafood products from eight different exhibitors from across Japan. To meet the needs of even the most discerning consumer, the pavilion will feature a stronger focus on seafood ingredients that have been selected for their consistency with industry trends, including sustainability and healthy eating, as well as for their flavor. Exhibited items this year include yellowtail, which has gained considerable recognition and market presence in the US in recent years, as well as sliced dried bonito and dashi soup stock—essential ingredients that bring out the umami in Japanese cuisine and have begun to appear in the recipes of some of the world’s top chefs. Highlighting the healthiness and versatility of Japanese seafood, hijiki seaweed and wakame salad will also be on display, along with such popular items as sashimi-grade Hokkaido scallops, squid and oysters. These and other seafood items will provide visitors to the Japan Pavilion with an opportunity to taste the best that Japan has to offer.

Throughout the show, product demonstrations and tastings will be held for select products, including a simple, do-it-yourself microwave recipe for yellowtail teriyaki. Tastings will also be held for a wakame salad renowned for its health properties and deep-fried oysters that are generous in size and rich in flavor. Through these events, the MAFF hopes to deepen buyers’ awareness about the quality of Japanese seafood while further stimulating demand.

Product demonstrations and tastings will be held in the pavilion’s demo area during the following times:

Exhibitors at this year’s Japan Pavilion include:

• Ahjikan Co.,Ltd., producer of crab sticks and processed hijiki seaweed products
• Daiei Foods, Co., Ltd., producer of ocellated octopus, flying-fish roe and seaweed products
• Daisho Foods Co., Ltd., wholesaler of Hokkaido scallops
• Futaba Co., Ltd., producer of bonito products, such as dashi soup stock
• Kunihiro Inc., producer of oysters
• Morimatsu Suisan Reito Co., Ltd., producer of a variety of fish, including yellowtail
• S.Marche Co. Ltd, producer of yellowtail
• Yamayo Co., Ltd., producer of a variety of processed seafood products, such as squid and mackerel

The Japan Pavilion will be located at booth #2333 at the IBSS. Product demonstrations and samples will be available throughout the show.

For more information about the Japan Pavilion and exhibitors visit:

• Japan Pavilion Homepage: http://www.japan-seafood.net/english/
• Follow @JapanSeafood on Twitter: http://twitter.com/JapanSeafood
• Become a fan of the Japan Pavilion on Facebook: http://www.facebook.com/JapanSeafood